
I like blending People, Processes, and Data
to solve real problems & drive digital growth
Campaign Success Manager
Unified (iHeart Media)
November ‘22 - Present
Client Success: Account Management
Support lead for Key Accounts on the Local Campaign Management team, ensuring the successful campaign delivery of over $3M in monthly advertising budget. Working with our highest-priority brands to manage escalations, translate needs, and lead campaign activations.
Problem-solving with a strong emphasis on communication and interpersonal skills, helping project manage any brand-level issues to ensure client satisfaction
Maintaining a working knowledge of our platforms, products, and internal software required to troubleshoot campaign issues; acting as a liaison between executive leadership and Campaign Managers
Data Analysis: Reporting Insights
Own a comprehensive reporting stack (Salesforce, Google Sheets/Excel, Looker Studio) to measure and evaluate various aspects of our ad operations business. From campaign performance across different platforms/brands, to team member productivity across internal processes, I focus on both qualitative and quantitative analysis to prepare data-backed case studies on team-wide opportunities.
Compiling monthly and quarterly Reporting Insights presentations delivering key insights to executive leadership on a monthly and quarterly basis
Preparing case studies on team challenges: pulling insights, identifying opportunities, and proposing managerial solutions to increase our operational efficiency
Project Management: Process Improvement
Collaborating across internal teams to manage improvement projects, from optimizing processes to installing measurement systems to track success over time - I’m the first one to spin up exactly the right project roadmap and reporting dashboards to ensure a project can run as smoothly as possible.
Digital Campaign Coordinator
Unified (iHeart Media)
April ‘22 - November ‘22
Campaign Management: Media Buying
In the nitty-gritty of campaign management, optimizations, and regular reporting.
Set up, QA, and optimization of paid social and programmatic advertising campaigns to meet client KPIs
Managing monthly budgets of $10k - $200k across Meta, Xandr, and GroundTruth DSPs (Audio, Display, OTT)
Digital Marketing Strategist
Evolvent Design
July ‘20 ‘21 - April ‘22
Growth Marketing: leading digital strategy
Led in-house marketing across organic and paid media channels within the engineering industry.
Managed campaigns across SEO, paid social, and paid search to grow online software suite
Website monetization through advertisement along with lead generation for engineering services
Search Engine Optimization:
Owned the SEO strategy and execution for a suite of online engineering software. Through keyword research, content strategy, and on-page optimizations, we were able to generate 70k monthly impressions and 2.7k daily submissions through our software.
Campaign Manager
High Voltage SEO
April ‘21 - December ‘21
Account Management:
Managed client relationships and across 5 clients and over $12k in monthly billings. Coordinated and executed on SEO campaigns through Asana to ensure initiatives ran smoothly while exceeding client goals.
Search Engine Optimization:
Developed SEO campaigns from start to finish:
Strategy, keyword research, content editing, and on-page optimization following best-in-class practices.
Performed competitive analysis and made strategic recommendations to drive organic traffic for clients’ websites across eCommerce, Real Estate, and Local Services.
Member Success Co-Op
Alignable
July ‘18 - December ‘18
Client Success:
Support lead for 3M small business owners on the Alignable platform: translating user needs, driving members to value, and upselling membership plans.
Managed communications with hundreds of members on a daily basis through email, in-app messaging and phone calls averaging 4k support tickets per month.
Implemented support automations for email auto replies and flows, reducing manual replies required by 40%
Operations Intern
Tracksmith
June ‘17 - September ‘17
eCommerce & Retail Operations:
Fulfilled online orders and helped manage SKUs in transition to third party logistics.
Constructed operational procedures for the launch of community events held in-store.
Communicated with customers in-store to provide service and increase sales.