I like blending People, Processes, and Data

to solve real problems & drive digital growth

Campaign Success Manager

Unified (iHeart Media)

November ‘22 - Present

Client Success: Account Management

Support lead for Key Accounts on the Local Campaign Management team, ensuring the successful campaign delivery of over $3M in monthly advertising budget. Working with our highest-priority brands to manage escalations, translate needs, and lead campaign activations.

  • Problem-solving with a strong emphasis on communication and interpersonal skills, helping project manage any brand-level issues to ensure client satisfaction

  • Maintaining a working knowledge of our platforms, products, and internal software required to troubleshoot campaign issues; acting as a liaison between executive leadership and Campaign Managers

Data Analysis: Reporting Insights

Own a comprehensive reporting stack (Salesforce, Google Sheets/Excel, Looker Studio) to measure and evaluate various aspects of our ad operations business. From campaign performance across different platforms/brands, to team member productivity across internal processes, I focus on both qualitative and quantitative analysis to prepare data-backed case studies on team-wide opportunities.

  • Compiling monthly and quarterly Reporting Insights presentations delivering key insights to executive leadership on a monthly and quarterly basis

  • Preparing case studies on team challenges: pulling insights, identifying opportunities, and proposing managerial solutions to increase our operational efficiency

Project Management: Process Improvement

Collaborating across internal teams to manage improvement projects, from optimizing processes to installing measurement systems to track success over time - I’m the first one to spin up exactly the right project roadmap and reporting dashboards to ensure a project can run as smoothly as possible.

Digital Campaign Coordinator

Unified (iHeart Media)

April ‘22 - November ‘22

Campaign Management: Media Buying

In the nitty-gritty of campaign management, optimizations, and regular reporting.

  • Set up, QA, and optimization of paid social and programmatic advertising campaigns to meet client KPIs

  • Managing monthly budgets of $10k - $200k across Meta, Xandr, and GroundTruth DSPs (Audio, Display, OTT)

Digital Marketing Strategist

Evolvent Design

July ‘20 ‘21 - April ‘22

Growth Marketing: leading digital strategy

Led in-house marketing across organic and paid media channels within the engineering industry.

  • Managed campaigns across SEO, paid social, and paid search to grow online software suite

  • Website monetization through advertisement along with lead generation for engineering services

Search Engine Optimization:

Owned the SEO strategy and execution for a suite of online engineering software. Through keyword research, content strategy, and on-page optimizations, we were able to generate 70k monthly impressions and 2.7k daily submissions through our software.

Campaign Manager

High Voltage SEO

April ‘21 - December ‘21

Account Management:

Managed client relationships and across 5 clients and over $12k in monthly billings. Coordinated and executed on SEO campaigns through Asana to ensure initiatives ran smoothly while exceeding client goals.

Search Engine Optimization:

Developed SEO campaigns from start to finish:

  • Strategy, keyword research, content editing, and on-page optimization following best-in-class practices.

  • Performed competitive analysis and made strategic recommendations to drive organic traffic for clients’ websites across eCommerce, Real Estate, and Local Services.

Member Success Co-Op

Alignable

July ‘18 - December ‘18

Client Success:

Support lead for 3M small business owners on the Alignable platform: translating user needs, driving members to value, and upselling membership plans.

  • Managed communications with hundreds of members on a daily basis through email, in-app messaging and phone calls averaging 4k support tickets per month.

  • Implemented support automations for email auto replies and flows, reducing manual replies required by 40%

Operations Intern

Tracksmith

June ‘17 - September ‘17

eCommerce & Retail Operations:

Fulfilled online orders and helped manage SKUs in transition to third party logistics.

Constructed operational procedures for the launch of community events held in-store.

Communicated with customers in-store to provide service and increase sales.